Baltimore Ravens Names BetMGM As First Official Gaming Partner
Baltimore Ravens have entered into sports betting deal less than 24 hours after Maryland Gov. Larry Hogan signed sports activities betting bill into legislation.
The Ravens introduced Wednesday that the professional soccer staff has named BetMGM an official gaming partner. The online sportsbook is Raven’s first official sports activities betting partner, with the team anticipated to announce two extra partnerships within the coming months.
Maryland sports activities betting permits the state’s six casinos, and skilled sports teams’ venues to obtain licenses for retail betting. The regulators are anticipated to launch sports betting in the state earlier than the flip of the 12 months.
Key Details of Ravens-BetMGM Deal
Under phrases of the deal, the digital arm of MGM Resorts International will collaborate with the National Football League (NFL) group to create joint promotions for Ravens fans. BetMGM signage and branding may also seem in M&T Bank Stadium.
The New Jersey-based sportsbook will also have a personal hospitality suite throughout the enviornment, and BetMGM will feature the team’s specific promotions and advertising campaigns.
Both entities nevertheless remained in need of detailing plans relating to how their sports activities betting partnership would translate on the stadium because the regulators have but to create a framework for the new industry.
Raven’s First Official Gaming Partnership
Ravens Chief Sales Officer Kevin Rochlitz expressed pleasure over the partnership with BetMGM, saying that the staff seemed ahead to the specialized entertainment experience the sportsbook would supply for its followers.
“When we started the method of rigorously figuring out sports activities wagering and online gaming partners, one of our greatest priorities was finding distinctive methods for Ravens fans to further engage with the team,” Rochlitz mentioned.
BetMGM Chief Revenue Officer Matt Prevost mentioned the corporate is proud to be Raven’s first official gaming associate. He mentioned “the Ravens are an unbelievable organization with a wealthy history,” and that BetMGM looked forward to offering the Baltimore-based NFL team’s fans novel ways to interact with their favorite staff on the sportsbook’s “market-leading platform”.
Currently, the NFL doesn’t permit to offer on-site betting, regardless of state legal guidelines. However, advertising arrangements with casino or sports betting sponsors are allowed.
Jorge Perez, President & Chief Operating Officer, MGM National Harbor, underscored the strategic timing at which the BetMGM-Ravens partnership has come for MGM National Harbor, one of the state’s six casinos. Perez stated the partnership comes at a pivotal time for the parent company’s casino as Maryland ushers within the period of regulated sports activities betting.
“We are confident that we will provide staff fans all through the DMV with novel and progressive ways to experience NFL season before, throughout, and after games at our entertainment resort,” Perez stated.
How Have We Reached Here?
Maryland voters accredited a referendum to legalize sports betting in November 2020. While on-line and retail sports activities betting has been legalized following the governor’s approval this week, the regulatory framework will take a few extra months before the business is launched in Maryland.
Under the finalized sports activities betting plan accredited by the governor Tuesday, the regulators will dole in in-person sports activities betting licenses for the stadiums of professional teams-the Ravens, the Orioles, and the Washington Football Team- in addition to casinos and racetracks.
The Washington Football Team already has a partnership with New York-based FanDuel.
It isn’t clear whether or not sports arenas would be allowed to supply betting year-round or only on recreation days or throughout special events.
Ravens Seeks More Partnerships
While BetMGM is now Ravens’ first official gaming partner, the NFL group is trying to have two more gaming partnerships with digital sports betting platforms soon. Rochlitz said the staff is more likely to announce the other partnerships within the coming weeks.
All these partnerships are geared toward growing visibility and attracting fans by way of advertising partners like BetMGM, Rochlitz mentioned.
BetMGM also has sports activities betting partnerships with 5 different NFL teams- the New York Jets, Detroit Lions, Denver Broncos, Tennessee Titans, and Pittsburg Steelers. All these teams play home video games in legalized sports jurisdictions.
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